Curious Worldview Podcast

115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational

November 28, 2022 Rory Sutherland Episode 115
115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Curious Worldview Podcast
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Curious Worldview Podcast
115: Rory Sutherland | Alchemy: How Great Marketing Ideas Are Built Around The Profoundly Irrational
Nov 28, 2022 Episode 115
Rory Sutherland

๐ŸŽ™๏ธ: https://atlasgeographica.com/rory-sutherland/

๐Ÿปโ˜•: https://www.buymeacoffee.com/ryanhogg

The following is a conversation with Rory Sutherland.

He founded the behavioural science team within the Ogilvy group and is one of Europeโ€™s most powerful advertising executives. 

To get a sense for his thinking and his incredibly interesting worldview he wrote a book called Alchemy, that argues great marketing ideas are often built around a core that is profoundly irrational.

This podcast touches on the themes of Alchemy but interestingly, Rory has applied them to different domains than those he covered in the book meaning.. this is totally new.

Newsletter ๐Ÿ“‹ ๐Ÿ”‘ - https://atlasgeographica.com/subscribe
Follow My Instagram & Twitter ๐Ÿฆ 
-----

00:00 โ€“ Introduction.
01:23 โ€“ How Nassim Taleb Has Influenced Rory Sutherlandโ€™s Worldview.
32:28 โ€“ C Elegans Worm Analogy & Covid.
41:38 โ€“ Banality In Social Media.
47:07 โ€“ What Is Taleb Like As A Bloke? + Interesting Questions About Social Engineering.
58:23 โ€“ System Design Complimenting Marketing & Advertising.
1:04:33 โ€“ Why Itโ€™s Important To Believe In Alchemy (Complexity) + Thinking About Nepotism.
1:14:40 โ€“ Signalling.
1:21:35 โ€“ Serendipity In Roryโ€™s Life.
1:24:55 โ€“ Country Rory Sutherland Is Bullish On.
1:28:23 โ€“ Conversation Between Any Two People Of History.
1:31:00 โ€“ Afterthoughts & Ambitions For The Podcast.

Links To Rory Sutherland

Episodes Of The Curious Worldview Podcast Mentioned.

Show Notes

๐ŸŽ™๏ธ: https://atlasgeographica.com/rory-sutherland/

๐Ÿปโ˜•: https://www.buymeacoffee.com/ryanhogg

The following is a conversation with Rory Sutherland.

He founded the behavioural science team within the Ogilvy group and is one of Europeโ€™s most powerful advertising executives. 

To get a sense for his thinking and his incredibly interesting worldview he wrote a book called Alchemy, that argues great marketing ideas are often built around a core that is profoundly irrational.

This podcast touches on the themes of Alchemy but interestingly, Rory has applied them to different domains than those he covered in the book meaning.. this is totally new.

Newsletter ๐Ÿ“‹ ๐Ÿ”‘ - https://atlasgeographica.com/subscribe
Follow My Instagram & Twitter ๐Ÿฆ 
-----

00:00 โ€“ Introduction.
01:23 โ€“ How Nassim Taleb Has Influenced Rory Sutherlandโ€™s Worldview.
32:28 โ€“ C Elegans Worm Analogy & Covid.
41:38 โ€“ Banality In Social Media.
47:07 โ€“ What Is Taleb Like As A Bloke? + Interesting Questions About Social Engineering.
58:23 โ€“ System Design Complimenting Marketing & Advertising.
1:04:33 โ€“ Why Itโ€™s Important To Believe In Alchemy (Complexity) + Thinking About Nepotism.
1:14:40 โ€“ Signalling.
1:21:35 โ€“ Serendipity In Roryโ€™s Life.
1:24:55 โ€“ Country Rory Sutherland Is Bullish On.
1:28:23 โ€“ Conversation Between Any Two People Of History.
1:31:00 โ€“ Afterthoughts & Ambitions For The Podcast.

Links To Rory Sutherland

Episodes Of The Curious Worldview Podcast Mentioned.